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Who: Take me somewhere nice


“When you open your eyes and the light blinds you, but do not bother. You feel the heat from the sun in your skin, while the hand sink in the sand and notes that is cold down there. Take me to a nice place to leave my mind blank."

The Who's summer 2013 collection evokes that feeling of calm and freedom, playing with a pattern that carries the identity of the brand which leaves the person to express themselves without repression and promoting the falling and the beauty of the fabrics.

The fabrics are fresh, light and mobile, just soft colors (pearl gray black and white with touches of yellow vanilla and coral) avoiding to remove quiet, creating an atmosphere of feminity.