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Laia Roca created the WHO brand in 2000. Her family has a long-standing tradition in the textile world. When she was only a child, she already knew that fashion would be the driving force in her life.

The WHO collections are easily identifiable inside her style, because of details, volumes, fabrics… always following a structured and sober personal line.

WHO is present in national (Gaudí, Circuit and Cibeles) as well as in international (White in Milan and Who’s next in Paris) shows.