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The designer Guillermina Baeza was born in the Spanish protectorate of Morocco. In the 60s she moves to Barcelona and in the 70s her professional journey begins that takes her in the 80s to hit the main European fashion shows.

Her continual presence on the catwalks has created her very own style, which has come to represent the philosophy of GUILLERMINA BAEZA in this maxim: “Bathroom and underwear are not mere accessories. Today they acquire the same importance as outer garments.”

The great merit of Guillermina Baeza has been to always adapt herself to the needs of the market thanks to her intuition, covering its different segments around styles, tastes and ages.

Alongside the designer is currently her daughter, Belén Larruy, who heads the creative team.